{"id":704,"date":"2023-04-19T16:35:55","date_gmt":"2023-04-19T16:35:55","guid":{"rendered":"https:\/\/tryinnove.com\/blog\/"},"modified":"2023-05-23T08:33:54","modified_gmt":"2023-05-23T08:33:54","slug":"blog","status":"publish","type":"page","link":"https:\/\/tryinnove.com\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"704\" class=\"elementor elementor-704 elementor-174\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e45e4e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e45e4e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d50767\" data-id=\"6d50767\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7155900 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7155900\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c417c26\" data-id=\"c417c26\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47ff79f elementor-widget elementor-widget-heading\" data-id=\"47ff79f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BLOG<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bb0d27b\" data-id=\"bb0d27b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73fe93c elementor-widget elementor-widget-heading\" data-id=\"73fe93c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ideas and news on<br>marketing and innovation in healthcare<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-123c283 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"123c283\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b8296f8\" data-id=\"b8296f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d42932 elementor-grid-tablet-3 elementor-grid-3 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"9d42932\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns_tablet&quot;:&quot;3&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:23,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-778 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-en tag-artificial-intelligence tag-data-privacy tag-marketing-strategies tag-pharmaceutical-marketing tag-segmentation\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/tryinnove.com\/en\/artificial-intelligence-and-pharmaceutical-marketing-challenges-and-opportunities-in-the-digital-age\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"937\" height=\"526\" src=\"https:\/\/tryinnove.com\/wp-content\/uploads\/2023\/01\/IA-copia.jpg\" class=\"attachment-full size-full wp-image-659\" alt=\"\" srcset=\"https:\/\/tryinnove.com\/wp-content\/uploads\/2023\/01\/IA-copia.jpg 937w, https:\/\/tryinnove.com\/wp-content\/uploads\/2023\/01\/IA-copia-300x168.jpg 300w, https:\/\/tryinnove.com\/wp-content\/uploads\/2023\/01\/IA-copia-768x431.jpg 768w\" sizes=\"(max-width: 937px) 100vw, 937px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/tryinnove.com\/en\/artificial-intelligence-and-pharmaceutical-marketing-challenges-and-opportunities-in-the-digital-age\/\" >\n\t\t\t\tArtificial Intelligence and Pharmaceutical Marketing: Challenges and Opportunities in the Digital Age\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Artificial intelligence (AI) has broken into various industries, and pharmaceutical marketing is no exception. As pharmaceutical companies look to optimize their marketing and sales strategies, AI presents itself as a<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/tryinnove.com\/en\/artificial-intelligence-and-pharmaceutical-marketing-challenges-and-opportunities-in-the-digital-age\/\" aria-label=\"Read more about Artificial Intelligence and Pharmaceutical Marketing: Challenges and Opportunities in the Digital Age\" tabindex=\"-1\" >\n\t\t\tREAD MORE \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-787 post type-post status-publish format-standard has-post-thumbnail hentry category-innovation tag-innovation tag-pharmaceutical-industry tag-value-proposition\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/tryinnove.com\/en\/do-pharmaceutical-companies-really-need-a-value-proposition\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/tryinnove.com\/wp-content\/uploads\/2023\/04\/propuesta-de-valor-farma.jpg\" class=\"attachment-full size-full wp-image-666\" alt=\"\" srcset=\"https:\/\/tryinnove.com\/wp-content\/uploads\/2023\/04\/propuesta-de-valor-farma.jpg 1000w, https:\/\/tryinnove.com\/wp-content\/uploads\/2023\/04\/propuesta-de-valor-farma-300x200.jpg 300w, https:\/\/tryinnove.com\/wp-content\/uploads\/2023\/04\/propuesta-de-valor-farma-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/tryinnove.com\/en\/do-pharmaceutical-companies-really-need-a-value-proposition\/\" >\n\t\t\t\tDo pharmaceutical companies really need a value proposition?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The pharmaceutical industry is highly competitive. Companies are constantly looking for new ways to differentiate themselves and meet customer needs. But do pharmaceutical companies really need a value proposition to<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/tryinnove.com\/en\/do-pharmaceutical-companies-really-need-a-value-proposition\/\" aria-label=\"Read more about Do pharmaceutical companies really need a value proposition?\" tabindex=\"-1\" >\n\t\t\tREAD MORE \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-782 post type-post status-publish format-standard has-post-thumbnail hentry category-innovation tag-agil-en tag-innovation tag-marketing-b2b-en tag-strategy\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/tryinnove.com\/en\/disruptive-innovation-in-b2b-marketing-in-the-healthcare-sector-in-spain-inspiration-advice-and-strategies-to-transform-the-industry\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1277\" height=\"718\" src=\"https:\/\/tryinnove.com\/wp-content\/uploads\/2023\/04\/Innovation2.jpg\" class=\"attachment-full size-full wp-image-660\" alt=\"\" srcset=\"https:\/\/tryinnove.com\/wp-content\/uploads\/2023\/04\/Innovation2.jpg 1277w, https:\/\/tryinnove.com\/wp-content\/uploads\/2023\/04\/Innovation2-300x169.jpg 300w, https:\/\/tryinnove.com\/wp-content\/uploads\/2023\/04\/Innovation2-1024x576.jpg 1024w, https:\/\/tryinnove.com\/wp-content\/uploads\/2023\/04\/Innovation2-768x432.jpg 768w\" sizes=\"(max-width: 1277px) 100vw, 1277px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/tryinnove.com\/en\/disruptive-innovation-in-b2b-marketing-in-the-healthcare-sector-in-spain-inspiration-advice-and-strategies-to-transform-the-industry\/\" >\n\t\t\t\tDisruptive innovation in B2B marketing in the healthcare sector in Spain: Inspiration, advice, and strategies to transform the industry\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In an ever-evolving world, disruptive innovation is the key to making a difference in B2B healthcare marketing. The healthcare industry in Spain faces unique challenges, and it is essential to<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/tryinnove.com\/en\/disruptive-innovation-in-b2b-marketing-in-the-healthcare-sector-in-spain-inspiration-advice-and-strategies-to-transform-the-industry\/\" aria-label=\"Read more about Disruptive innovation in B2B marketing in the healthcare sector in Spain: Inspiration, advice, and strategies to transform the industry\" tabindex=\"-1\" >\n\t\t\tREAD MORE \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a225368 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a225368\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-662f864\" data-id=\"662f864\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83e2d24 elementor-widget elementor-widget-heading\" data-id=\"83e2d24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Enter your email if you wish to receive alerts about new posts.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-be1c670\" data-id=\"be1c670\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8af1eda elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"8af1eda\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;20&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New form\" aria-label=\"New form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"704\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"8af1eda\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Blog - Tryinnove\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"704\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-name elementor-col-80 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text\">\n\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_e7c5c55]\" id=\"form-field-field_e7c5c55\" class=\"elementor-field elementor-size-sm \" style=\"display:none !important;\">\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-20 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BLOG Ideas and news onmarketing and innovation in healthcare Enter your email if you wish to receive alerts about new posts.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-704","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - 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