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marketing and innovation in healthcare

Artificial Intelligence and Pharmaceutical Marketing: Challenges and Opportunities in the Digital Age
Artificial intelligence (AI) has broken into various industries, and pharmaceutical marketing is no exception. As pharmaceutical companies look to optimize their marketing and sales strategies, AI presents itself as a

Do pharmaceutical companies really need a value proposition?
The pharmaceutical industry is highly competitive. Companies are constantly looking for new ways to differentiate themselves and meet customer needs. But do pharmaceutical companies really need a value proposition to

Disruptive innovation in B2B marketing in the healthcare sector in Spain: Inspiration, advice, and strategies to transform the industry
In an ever-evolving world, disruptive innovation is the key to making a difference in B2B healthcare marketing. The healthcare industry in Spain faces unique challenges, and it is essential to